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The Ultimate Battle: Google Adwords vs. Facebook Ads

Most businesses, both small and large, have a strong interest in attaining new customers, boosting sales and increasing leads. One of the most effective ways to accomplish those goals is to maximize visibility with online advertising. In the following post, we will face off the two biggest online marketing channels, Google Adwords vs. Facebook Ads, and find out which one wins the battle as the supreme PPC (pay-per-click) advertising option for your business.
Facebook, on the other hand, being a younger company and a different type of company, may not have as many active users as Google, but it most certainly has a lot of its users’ information. Facebook knows what we like, what we don’t like, where we live, who our friends are (and what they like), our relationship status, and many more details about each one of us that uses their social media platform. Facebook certainly knows a lot about its users, which is perfect for advertising products and/or services to those that would be most interested in them.
So the question is – where do I spend my advertising budget? Let’s compare these two online advertising giants side-by-side and see who comes out on top.

Round 1 | Reach

Round 2 | Targeting



Targeting Conclusion

Round 3 | Cost

And the winner is...

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