Sharing news, articles and stories relevant to your industry is a great way of connecting with your audience. Besides offering your audience information and reading material that they may find useful, even if it is someone else’s content, it shows that you are informed and remain up-to-date on industry news.
Behind-the-scenes posts are great for building relationships and trust with your followers. They give clients an intimate experience of your brand, which tends to humanize your company.
Is your business a bakery? Give your customers a sneak peak of you preparing the ingredients used to make the bread you sell or the cakes you display in the shop windows. Are you an architect? Post a photo of a client’s home while it is still in construction. It doesn’t matter if everything isn’t perfect, if piping is showing or if the walls are still bare with no paint – these posts and images show people that you love what you do. In the image, we see how Barcelona-based SMD Arquitectes uses Instagram to give its audience behind-the-scenes views of their renovations in progress.
If your website has a blog, then you have loads of content at your disposal. Share a link to your latest blog post, or re-post the link to an older blog post. When sharing blog posts it is advisable to include a short and snappy introduction in order to entice readers to click on and share your post.
Third party reviews are by far the most powerful endorsement of your products and services, and there’s nothing wrong with sharing this positive feedback and testimonials for others to see. Share these reviews directly on your social media profiles (shortening them if they are quite long) and adding a link to your website’s testimonials page if you have one.