{"id":2222,"date":"2021-02-25T07:47:01","date_gmt":"2021-02-25T07:47:01","guid":{"rendered":"https:\/\/inzonedesign.com\/?p=2222"},"modified":"2023-09-01T15:39:12","modified_gmt":"2023-09-01T15:39:12","slug":"google-adwords-contra-anuncios-facebook","status":"publish","type":"post","link":"https:\/\/inzonedesign.com\/es\/blog\/google-adwords-contra-anuncios-facebook\/","title":{"rendered":"La Batalla Definitiva: Anuncios Google (Adwords) vs. Anuncios de Facebook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2222\" class=\"elementor elementor-2222 elementor-779\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b327489 e-con-full s-header e-flex e-con e-parent\" data-id=\"b327489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386e0da elementor-widget elementor-widget-template\" data-id=\"386e0da\" data-element_type=\"widget\" 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inzonedesign.com\/es\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"514\" height=\"514\" src=\"https:\/\/inzonedesign.com\/wp-content\/uploads\/2025\/03\/favicon.png\" class=\"attachment-full size-full wp-image-28193\" alt=\"\" srcset=\"https:\/\/inzonedesign.com\/wp-content\/uploads\/2025\/03\/favicon.png 514w, https:\/\/inzonedesign.com\/wp-content\/uploads\/2025\/03\/favicon-300x300.png 300w, https:\/\/inzonedesign.com\/wp-content\/uploads\/2025\/03\/favicon-150x150.png 150w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a209ea e-con-full s-header elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" 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data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:95,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da6f90 elementor-nav-menu__align-justify elementor-hidden-tablet elementor-hidden-mobile animated-slow elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"7da6f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none e--animation-slow\">\n\t\t\t\t<ul id=\"menu-1-7da6f90\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-40956\"><a aria-expanded=\"false\" href=\"#\" 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elementor-section-height-default\" data-id=\"7d360793\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29756a70\" data-id=\"29756a70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dfce806 elementor-widget elementor-widget-spacer\" data-id=\"4dfce806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b621eb8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b621eb8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0c498b3 elementor-hidden-phone\" data-id=\"0c498b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-236ead3\" data-id=\"236ead3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c97e1 wg-link elementor-widget elementor-widget-text-editor\" data-id=\"23c97e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"wht-blk\"><a href=\"https:\/\/inzonedesign.com\/es\/blog\/\">Blog<\/a><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d8277fb elementor-hidden-phone\" data-id=\"d8277fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6d776 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2b6d776\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8163783\" data-id=\"8163783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f8e834 elementor-widget elementor-widget-template\" data-id=\"0f8e834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3645\" class=\"elementor elementor-3645\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b167b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28b167b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a030c32\" data-id=\"a030c32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7813a5 elementor-view-stacked elementor-shape-square elementor-widget__width-auto elementor-fixed elementor-widget elementor-widget-icon\" data-id=\"a7813a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:10,&quot;end&quot;:50}},&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;_position&quot;:&quot;fixed&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#top\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ff8fb7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"25ff8fb7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7749b\" data-id=\"5f7749b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b95bc elementor-widget elementor-widget-heading\" data-id=\"38b95bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La Batalla Definitiva:\nAnuncios Google (Adwords) vs. Anuncios de Facebook<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770a6a41 dtext elementor-widget elementor-widget-text-editor\" data-id=\"770a6a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa mayor\u00eda de las empresas, tanto peque\u00f1as como grandes, tienen un gran inter\u00e9s en alcanzar nuevos clientes, aumentar las ventas y aumentar los clientes potenciales. Una de las maneras m\u00e1s efectivas de lograr esos objetivos es maximizar la visibilidad con la publicidad en l\u00ednea. En la siguiente publicaci\u00f3n, nos enfrentaremos a los dos mayores canales de marketing en l\u00ednea, Google Adwords vs. Facebook Ads, y descubriremos cu\u00e1l gana la batalla como la opci\u00f3n de publicidad suprema PPC (pago por clic) para su negocio.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e411251 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"e411251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle fue el primer motor de b\u00fasqueda que incorpor\u00f3 PPC, aprovech\u00e1ndose astutamente de su inmensa base de clientes que buscan informaci\u00f3n en su motor de b\u00fasqueda. La publicidad es una gran parte del \u00e9xito y la rentabilidad contin\u00faa de Google, que representa m\u00e1s del <u><a href=\"https:\/\/investor.google.com\/financial\/2013\/tables.html\" target=\"_blank\" rel=\"noopener noreferrer\">90%<\/a><\/u> de sus ingresos en un a\u00f1o determinado.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760c9d0 dtext elementor-widget elementor-widget-text-editor\" data-id=\"760c9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFacebook, por otro lado, al ser una empresa m\u00e1s joven y un tipo diferente de empresa, puede no tener tantos usuarios activos como Google, pero sin duda tiene mucha informaci\u00f3n de sus usuarios. Facebook sabe lo que nos gusta, lo que no nos gusta, d\u00f3nde vivimos, qui\u00e9nes son nuestros amigos (y lo que les gusta), el estado de nuestra relaci\u00f3n y muchos m\u00e1s detalles sobre cada uno de nosotros que usa su plataforma de redes sociales. Facebook ciertamente sabe mucho sobre sus usuarios, lo cual es perfecto para publicitar productos y\/o servicios a aquellos que est\u00e9n m\u00e1s interesados \u200b\u200ben ellos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7271ea2 dtext elementor-widget elementor-widget-text-editor\" data-id=\"7271ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEntonces, la pregunta es: \u00bfd\u00f3nde gasto mi presupuesto publicitario? Comparemos estos dos gigantes de la publicidad en l\u00ednea uno al lado del otro y veamos cual es el mejor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afd329 elementor-widget elementor-widget-heading\" data-id=\"3afd329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ronda 1 | Alcance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213a0158 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"213a0158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle tiene una audiencia inmensa. \u00a1Ahora maneja 40,000 consultas de b\u00fasqueda por segundo! Eso se traduce en m\u00e1s de<u><a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/#ref-1\" target=\"_blank\" rel=\"noopener noreferrer\"> 3,5 mil millones de b\u00fasquedas por d\u00eda<\/a><\/u> y <u><a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/#ref-1\" target=\"_blank\" rel=\"noopener noreferrer\">1,2 billones de b\u00fasquedas por a\u00f1o\n<\/a><\/u>  en todo el mundo. \u00a1No hay otro motor de b\u00fasqueda que se acerque a esos n\u00fameros! Considere que cada una de esas b\u00fasquedas es alguien que busca un producto, un servicio, una foto, la respuesta a una pregunta o alg\u00fan tipo de informaci\u00f3n, as\u00ed que s\u00ed, \u00a1el potencial de comercializaci\u00f3n es enorme! Solo en los Estados Unidos, Google controla m\u00e1s del <u><a href=\"http:\/\/www.lunametrics.com\/blog\/2014\/08\/05\/20-google-facts-stats-marketer\/\" target=\"_blank\" rel=\"noopener noreferrer\">67.6%<\/a><\/u> del mercado de b\u00fasqueda y a trav\u00e9s de su Red de Display de Google, que es una colecci\u00f3n de sitios web propiedad de Google (como Google Finance, Gmail, Blogger, Youtube y muchos otros), puede alcanzar <u><a href=\"https:\/\/www.google.es\/ads\/displaynetwork\/manage-your-ads\/targeting-tools.html\" target=\"_blank\" rel=\"noopener noreferrer\">92%<\/a><\/u> de todos los usuarios de Internet en los EE. UU. Eso es asombroso.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f20b7 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"c9f20b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSin duda, es imposible llegar a todos los usuarios de Google, pero con el uso de palabras clave en Google <u><a href=\"https:\/\/www.google.com\/adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adwords<\/a><\/u> (servicio de publicidad en l\u00ednea de Google) y <u><a href=\"https:\/\/inzonedesign.com\/es\/blog\/que-es-seo-por-que-es-importante\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a><\/u>, apuntar a su audiencia se vuelve mucho m\u00e1s f\u00e1cil.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f61de bt-link elementor-widget elementor-widget-text-editor\" data-id=\"45f61de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFacebook tiene m\u00e1s de <u><a href=\"https:\/\/zephoria.com\/top-15-valuable-facebook-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">1.71 mil millones de usuarios<\/a><\/u> en todo el mundo, y 1.31 mil millones de esos usuarios visitan Facebook diariamente. Solo en 2012, <u><a href=\"http:\/\/www.infodocket.com\/2012\/05\/16\/fast-facts-and-stats-about-facebook-may-2012\/\" target=\"_blank\" rel=\"noopener noreferrer\">1 de cada 5 visitas a p\u00e1ginas<\/a><\/u> en los Estados Unidos ocurrieron en Facebook, \u00a1es un porcentaje extraordinario! Adem\u00e1s, como mencion\u00e9 anteriormente, Facebook tiene mucha informaci\u00f3n sobre sus usuarios (ubicaci\u00f3n geogr\u00e1fica, intereses, gustos, aversiones y muchos m\u00e1s detalles), lo que le da una ventaja de marketing masiva sobre Google.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2300f13 elementor-widget elementor-widget-heading\" data-id=\"2300f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ronda 2 | Orientaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10efb234 h-three elementor-widget elementor-widget-heading\" data-id=\"10efb234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1348d735 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"1348d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA continuaci\u00f3n, le indicamos c\u00f3mo puede orientar sus anuncios en Google:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db05117 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"db05117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Palabra clave<\/strong>\n<br>La orientaci\u00f3n por palabras clave es bastante sencilla y est\u00e1 disponible tanto en la b\u00fasqueda de Google como en los sitios asociados que usan Adsense. La orientaci\u00f3n por palabra clave implica elegir palabras o frases relevantes para su producto o servicio para que sus anuncios aparezcan cuando los clientes busquen esos t\u00e9rminos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9306d6 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"f9306d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ubicaci\u00f3n<\/strong>\n<br>La orientaci\u00f3n por ubicaci\u00f3n le permite hacer que sus anuncios sean visibles en consultas provenientes de ciertas ubicaciones geogr\u00e1ficas, como un pa\u00eds, una regi\u00f3n, una ciudad, incluso un c\u00f3digo postal o un distrito congresional, donde sea que se encuentren sus clientes. Por ejemplo, puede decidir mostrar un anuncio solo a usuarios en Estados Unidos, Alemania y Jap\u00f3n. Tambi\u00e9n puede excluir ciertas \u00e1reas. Un ejemplo de esto ser\u00eda configurar un anuncio global y obligarlo a excluir a Asia por completo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22d982 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"c22d982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Idioma<\/strong>\n<br>La orientaci\u00f3n por idioma le permite incluir o excluir determinados idiomas de las consultas. Cada pa\u00eds o regi\u00f3n tendr\u00e1 su idioma predeterminado. En los Estados Unidos, el idioma predeterminado es el ingl\u00e9s, pero puede optar por que Google Adwords incluya consultas en espa\u00f1ol o franc\u00e9s, o en cualquier otro idioma, sea cual sea el idioma que hable la mayor\u00eda de sus clientes. Un ejemplo ser\u00eda, digamos, que vives en Italia (haciendo que el idioma de b\u00fasqueda predeterminado sea italiano), pero solo intentas apuntar a estadounidenses que viven en Italia. Entonces puedes asignar a Italia como ubicaci\u00f3n, pero usando el ingl\u00e9s como idioma de consulta, excluyendo el italiano.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14890be3 h-three elementor-widget elementor-widget-heading\" data-id=\"14890be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facebook<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b507079 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"2b507079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA continuaci\u00f3n, le indicamos c\u00f3mo puede orientar sus anuncios en Facebook:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f6a61 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"b9f6a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ubicaci\u00f3n<\/strong>\n<br>Location targeting allows you to reach customers in the areas where they live or where they do business. You can target your ads by country, city, region, county, postcode, or even specific areas around your business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d86350 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"2d86350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Demograf\u00eda<\/strong>\n<br>La orientaci\u00f3n por demograf\u00eda le permite elegir la audiencia de sus anuncios seg\u00fan su edad, sexo, intereses e incluso los idiomas que habla.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc4f1b bt-link elementor-widget elementor-widget-text-editor\" data-id=\"ffc4f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Intereses<\/strong>\n<br>Dirigirse a una audiencia en funci\u00f3n de sus intereses es una excelente forma de publicitar su producto o servicio. Si est\u00e1n interesados en su tipo de negocio, es m\u00e1s probable que act\u00faen y hagan clic en su anuncio. Puede elegir entre cientos de categor\u00edas como m\u00fasica, pel\u00edculas, juegos, deportes, compras, moda y mucho m\u00e1s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f002f07 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"f002f07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Comportamientos<\/strong>\n<br>Los comportamientos son las actividades en las que las personas participan en l\u00ednea, tanto dentro como fuera de Facebook. Esto puede incluir comportamientos de compra, intereses de compra, preferencias de viaje y muchas otras actividades. Al analizar la actividad de una persona en Facebook, as\u00ed como su actividad en l\u00ednea fuera de Facebook, puede dirigirse a las personas que han mostrado inter\u00e9s en el producto o servicio que est\u00e1 ofreciendo. Los socios de terceros proporcionan la informaci\u00f3n de actividad fuera de l\u00ednea a Facebook.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1b4ce bt-link elementor-widget elementor-widget-text-editor\" data-id=\"af1b4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Audiencia personalizada<\/strong>\n<br>La orientaci\u00f3n personalizada del p\u00fablico utiliza la informaci\u00f3n que ya tiene para dirigirse a diferentes p\u00fablicos. Puede dirigirse a estas audiencias de diferentes maneras. La primera es dirigirse a los clientes actuales cargando una lista de contactos de las personas a las que desea llegar. La segunda forma es dirigirse a personas que son similares a sus clientes. Este \u00abp\u00fablico similar\u00bb (como se lo denomina) se genera a partir de los \u201cme gusta\u201d de su p\u00e1gina de Facebook, las listas de clientes y los visitantes del sitio web. La tercera forma es remarketing a personas en Facebook que ya visitaron su sitio web.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f96f84b h-three elementor-widget elementor-widget-heading\" data-id=\"f96f84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n de orientaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2c7f39 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"7f2c7f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAl comparar las opciones de Google Adwords y los anuncios de Facebook, es posible que haya notado algunas diferencias en los m\u00e9todos que ofrecen a los clientes objetivos. Google Adwords es m\u00e1s textual y se basa en una necesidad inmediata, mientras que los anuncios de Facebook son m\u00e1s visuales y est\u00e1n m\u00e1s estrechamente conectados a los intereses de una persona, no necesariamente una necesidad inmediata. Explicar\u00e9 esto un poco m\u00e1s en detalle en la conclusi\u00f3n de la publicaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76de9b2 elementor-widget elementor-widget-heading\" data-id=\"76de9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ronda 3 | Costo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62645131 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"62645131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEl <u><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/05\/21\/how-much-does-adwords-cost\" target=\"_blank\" rel=\"noopener noreferrer\"> CPC promedio (costo por clic) para Google Adwords oscila entre $1 y $2<\/a><\/u>, mientras que en la Red de Display de Google el promedio es inferior a $ 1. Siendo que Google Adwords se basa en un sistema de subastas, las palabras clave altamente competitivas con clientes de valor de por vida, como el seguro, pueden costar hasta $50 por clic (o m\u00e1s). Por esta raz\u00f3n, el costo de ejecutar una campa\u00f1a de marketing en l\u00ednea en Google puede variar considerablemente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e278f bt-link elementor-widget elementor-widget-text-editor\" data-id=\"52e278f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEl <u><a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\"> costo promedio por clic (CPC) para los anuncios de Facebook es de entre 25 centavos y 30 centavos<\/a><\/u> (considerablemente menos que Google Adwords); sin embargo, este costo por clic tambi\u00e9n puede variar dr\u00e1sticamente dependiendo de muchos factores, especialmente en qu\u00e9 pa\u00eds se encuentra. En algunos pa\u00edses, el CPC promedio puede ser hasta 20 veces m\u00e1s alto que en otros.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a34f4 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"51a34f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn mi opini\u00f3n, no es muy inteligente determinar si se eligen los Anuncios de Facebook o Google Adwords \u00fanicamente en funci\u00f3n del costo, porque hay tantas variables que afectan a cada uno: la competitividad de la palabra clave elegida, la ubicaci\u00f3n geogr\u00e1fica, la calidad del anuncio, etc\u00e9tera. El costo de Google Adwords puede ser mayor al principio, pero los resultados (y las ventas) suelen ser inmediatos, ya que se dirige a las personas que buscan espec\u00edficamente su producto o servicio. Usar Facebook para su marketing en l\u00ednea ciertamente costar\u00e1 menos, pero la mayor\u00eda de las personas que har\u00e1n clic en su anuncio no necesariamente buscan su producto o servicio, cuando hacen clic en \u00e9l. Un amante de los gatos puede hacer clic en su anuncio de Facebook que muestra collares de gatitos personalizados, e incluso puede dar \u00abme gusta\u00bb a su p\u00e1gina, pero eso no significa necesariamente que est\u00e9 buscando comprar uno en ese momento. Por otro lado, alguien que va de manera intencionada a Google y busca tiendas de mascotas en l\u00ednea que venden collares de gatitos personalizados, probablemente est\u00e9 buscando comprar uno en ese momento o en un futuro muy cercano.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03058d7 elementor-widget elementor-widget-heading\" data-id=\"03058d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Y el ganador es...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04b174 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"f04b174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDespu\u00e9s de comparar estos dos gigantes del marketing en l\u00ednea, es posible que todav\u00eda se pregunte, \u00bfen cu\u00e1l debo gastar mi presupuesto de marketing? Existen ventajas y desventajas para ambos, por lo que la verdadera pregunta que debe hacerse es cu\u00e1l es su objetivo o resultado esperado para sus anuncios. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaad2f6 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"aaad2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>La principal diferencia entre Google Adwords y Facebook Ads es la intenci\u00f3n de b\u00fasqueda.<\/strong> Cuando alguien busca en Google, generalmente busca algo, ya sea la respuesta a una pregunta, una soluci\u00f3n a un problema o un producto o servicio espec\u00edfico. Por otro lado, los anuncios de Facebook se muestran a las personas en funci\u00f3n de sus intereses, por lo que no necesariamente buscan algo, pero el hecho de que ofrezcan un producto o servicio que les pueda interesar podr\u00eda generar ventas futuras y lealtad a la marca.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc301b4 bt-link elementor-widget elementor-widget-text-editor\" data-id=\"cc301b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Google Adwords se trata de aumentar las ventas inmediatas y los ingresos, mientras que los anuncios de Facebook se tratan m\u00e1s de aumentar el conocimiento de la marca, la generaci\u00f3n de oportunidades y el crecimiento del tr\u00e1fico a largo plazo.<\/strong> Google Adwords es m\u00e1s a corto plazo, mientras que los anuncios de Facebook son m\u00e1s a largo plazo. Por esta raz\u00f3n, ambos son ganadores.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c6ce90a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c6ce90a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d09a2\" data-id=\"1d09a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f6f2ed elementor-widget elementor-widget-template\" data-id=\"62f6f2ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1559\" class=\"elementor elementor-1559 elementor-40 elementor-40\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b764fd3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5b764fd3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a24bd5\" data-id=\"34a24bd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76417a8 animated-slow elementor-widget elementor-widget-text-editor\" data-id=\"76417a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:400,&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00bfSu empresa necesita un nuevo sitio web?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c73d20b elementor-align-center elementor-mobile-align-left elementor-tablet-align-center bt-header elementor-widget elementor-widget-button\" data-id=\"1c73d20b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/inzonedesign.com\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comencemos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145dc8f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"145dc8f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2de34\" data-id=\"4a2de34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf37fc elementor-widget elementor-widget-template\" data-id=\"bbf37fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3458\" class=\"elementor elementor-3458 elementor-37 elementor-37\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-c2f99e7 e-con-full e-flex e-con e-child\" data-id=\"c2f99e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6f8665f e-con-full e-flex e-con e-child\" data-id=\"6f8665f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf0c0a elementor-align-left elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"fbf0c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/inzonedesign.com\/es\/agencia-creativa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">La Agencia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2471c4 elementor-align-left elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"b2471c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/inzonedesign.com\/es\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbc408 elementor-align-left elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"0bbc408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/inzonedesign.com\/es\/diseno-web\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dise\u00f1o Web<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893d4e6 elementor-align-left elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"893d4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/inzonedesign.com\/es\/web-care\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web Care<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b07f15 elementor-align-left elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"2b07f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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All Rights Reserved.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff1ecc wt-link elementor-widget elementor-widget-text-editor\" data-id=\"7ff1ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inzonedesign.com\/cookie-policy\/\">Cookie Policy<\/a>. <a href=\"https:\/\/inzonedesign.com\/privacy-policy\/\">Privacy Policy<\/a>. <a href=\"https:\/\/inzonedesign.com\/legal\/\">Legal Notice<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92de3 e-con-full e-flex e-con e-child\" data-id=\"bd92de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe1835 elementor-widget elementor-widget-text-editor\" data-id=\"cbe1835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<i>\u00bfHablamos?<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4285806 e-con-full e-flex e-con e-child\" data-id=\"4285806\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e812c0c animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e812c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"122\" height=\"42\" src=\"https:\/\/inzonedesign.com\/wp-content\/uploads\/2025\/04\/right-arrow-w.png\" 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class=\"elementor-button-text\">hello@inzonedesign.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de las empresas, tanto peque\u00f1as como grandes, tienen un gran inter\u00e9s en alcanzar nuevos clientes, aumentar las ventas y aumentar los clientes potenciales.<\/p>\n","protected":false},"author":1,"featured_media":2171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"La mayor\u00eda de las empresas, tanto peque\u00f1as como grandes, tienen un gran inter\u00e9s en alcanzar nuevos clientes, aumentar las ventas y aumentar los clientes 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